The Retailer's Guide to Cross-Channel Success
Search results for "Conversion rates" and Blogging or Copywriting or Creative or Web Design
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June 8, 2010 From The ROI Report
Kim Siefke, e-commerce manager, web design and development at Bealls, spoke at last month's retail Marketing Conference in Orlando, Fla. on how her company has used rich media to grow its online and cross-channel sales. Joining Siefke in presenting a session titled “How Rich Media Can Help Drive Cross-Channel Success” was Wayne Sadlowski, vice president of business development at Adobe Scene7, a provider of image server software.
August 2009 From Retail Online Integration
Problem: Carpet One Floor & Home, a retailer of floor coverings, lacked a web presence for its 1,000-plus individually owned retail locations. Solution: Contracted with an e-commerce technology and services provider to host its website. Results: ROI of $10 for every $1 spent online, cost per sale online is half of tradit- ional media and the average order generated online is 50 percent greater than retail- only customers.
E-commerce Insights: Don’t Waffle Around With Your Web Site
December 2008 From Retail Online Integration
The Internet isn’t pink, and it’s certainly not gray. It’s pure black and white. Users want Web sites to be like grocery stores: It doesn’t matter which supermarket you go to in the U.S. — whether it’s a Piggly Wiggly in South Carolina, Safeway in Seattle or Shop ’n Save in Maine — you know milk will be near the eggs, flour close to the sugar and the bananas in the vicinity of the apples. You don’t expect ice cream in the dog food aisle or pickles sandwiched between puppy chow and cat litter. A typical grocery store is full of absolutes. Same
December 2008 From Retail Online Integration
The Internet isn’t pink, and it’s certainly not gray. It’s pure black and white. Users want Web sites to be like grocery stores: It doesn’t matter which supermarket you go to in the U.S. — whether it’s a Piggly Wiggly in South Carolina, Safeway in Seattle or Shop ’n Save in Maine — you know milk will be near the eggs, flour close to the sugar and the bananas in the vicinity of the apples. You don’t expect ice cream in the dog food aisle or pickles sandwiched between puppy chow and cat litter. A typical grocery store is full of absolutes. Same
The 50 Best Tips of 2008
November 2008 From Retail Online Integration
Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on
November 2008 From Retail Online Integration
Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on
7 Steps to Conversion Gains, Part 2 of 2
May 2008 From Tactics & Tips
In the second part of this two-part series extracted from a recent whitepaper on improving conversion rates, this week we offer a summary of the final three steps. The whitepaper, Best Practices for Conversion: The New Engagement Funnel in 7 Steps, comes from the online business optimization software provider Omniture. (For part 1, and steps one through four, click here.) 5. Place effective calls to action. The right call to action can double clickthrough rates and subsequently double the overall conversion rate, the whitepaper notes. This applies to both ads and your Web site. Here are some of the whitepaper’s best practices to follow.
May 2008 From Tactics & Tips
In the second part of this two-part series extracted from a recent whitepaper on improving conversion rates, this week we offer a summary of the final three steps. The whitepaper, Best Practices for Conversion: The New Engagement Funnel in 7 Steps, comes from the online business optimization software provider Omniture. (For part 1, and steps one through four, click here.) 5. Place effective calls to action. The right call to action can double clickthrough rates and subsequently double the overall conversion rate, the whitepaper notes. This applies to both ads and your Web site. Here are some of the whitepaper’s best practices to follow.
Boost Your Web Site’s Conversion Rates
June 2003 From Retail Online Integration
Like so many facets of direct marketing, improving Web-site conversions depends as much on applying an appropriate focus, some common sense and thorough planning as it does on adopting the latest technological breakthrough. Indeed, 43 percent of Web executives, marketers, developers and IT managers said conversion rates are the most important Web-site metrics they track, according to a survey from NetIQ. It’s astonishing, then, that 66 percent didn’t know their own conversion rates. What’s needed? The logical first step toward improving conversion rates — and overall Web-site performance — is to apply some of the same knowledge you use in initiatives for
June 2003 From Retail Online Integration
Like so many facets of direct marketing, improving Web-site conversions depends as much on applying an appropriate focus, some common sense and thorough planning as it does on adopting the latest technological breakthrough. Indeed, 43 percent of Web executives, marketers, developers and IT managers said conversion rates are the most important Web-site metrics they track, according to a survey from NetIQ. It’s astonishing, then, that 66 percent didn’t know their own conversion rates. What’s needed? The logical first step toward improving conversion rates — and overall Web-site performance — is to apply some of the same knowledge you use in initiatives for
Ways to Measure Your Site’s True Metrics
April 2003 From Retail Online Integration
By 2005, online sales are expected to become nearly one-third of a cataloger’s business, according to The Direct Marketing Association. To track the success of your online efforts, you need a way to measure the effectiveness of your Web site — and your efforts to get people to visit it. What’s more, your measurements should go beyond the typical Web-server log-file analyzers that offer only performance- and site-driven data such as the ambiguous number of hits, page views, user sessions and unique visitors. Today, more powerful tools are available to measure campaign success, customer experience, e-commerce activity and overall return on investment (ROI).
April 2003 From Retail Online Integration
By 2005, online sales are expected to become nearly one-third of a cataloger’s business, according to The Direct Marketing Association. To track the success of your online efforts, you need a way to measure the effectiveness of your Web site — and your efforts to get people to visit it. What’s more, your measurements should go beyond the typical Web-server log-file analyzers that offer only performance- and site-driven data such as the ambiguous number of hits, page views, user sessions and unique visitors. Today, more powerful tools are available to measure campaign success, customer experience, e-commerce activity and overall return on investment (ROI).
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